The Story of the Red Basalt Land: Where Culture Speaks Its Own Language

From the endless land that paint by the red of basalt soil, wheres forest of rubber tree and tier of coffee tree stand tall to make the most of morning light, to the rhythmic echoes of gongs - everything intertwines to form the rich cultural tapestry of the Central Highlands. Mysterious yet familiar, profound yet endearing, this land holds an unmistakable charm.

These cultural imprints are no longer confined to the villages but are gracefully recreated at SH Premium Lounge Buon Ma Thuot. Like an epic song resonating through the vast forests, the cultural essence of this lounge bridges the soul of the Central Highlands with every traveler’s heart.

Central Highlands – Where Culture and Nature Unite
Unlike the bustling urban centers, the Central Highlands unfolds as a harmonious melody between people and nature. Through the rhythm, resonant sounds of gongs, locals weave timeless epics, love confessions, and joyous harvest celebrations. Recognized by UNESCO as an Intangible Cultural Heritage of Humanity in 2005, Central Highlands gongs are more than music—they are the breath of the land, a sacred connection between humans and nature.

In the midst of the endless green of the highlands, the "rông" house secreted in the harmonize of culture and nature — a proud symbol of community spirit. More than a dwelling, it is the heart of cultural traditions, where the towering roof reaches skyward, embodying the resilience and unity of the highland people. Within its sturdy wooden frame, every gathering and festival breathes new life into the region’s rich heritage.

And how could one forget the never-ending fields of rubber, cashew, and coffee trees, thriving in the fertile red basalt soil? Each cup of Buon Ma Thuot coffee carries not only its rich aroma but also the very essence of the Central Highlands—simple, genuine, yet deeply captivating.

The Central Highlands Spirit in a Modern Setting
The rhythm of life in the Central Highlands is no longer confined to traditional villages - it now finds its place in innovative spaces like SH Premium Lounge Buon Ma Thuot at Buon Ma Thuot Airport.

Designed as a miniature Central Highlands, the lounge embraces warm tones inspired by wood, red basalt soil, and coffee beans. Every decorative detail is carefully arranged to subtly reflect the beauty of the mountains and forests. A highlight of the lounge is its panoramic glass windows, offering an open view of the airport, where travelers can watch planes take off and land while enjoying a steaming cup of authentic "Buon Me" coffee.

More than just a sojourn, SH Premium Lounge Buon Ma Thuot is where the stories of the Central Highlands are retold, gently finding their path into the hearts of culture and travel enthusiasts.

An Invitation from the Red Basalt Land
The Central Highlands is a land of stories—told through the echoes of gongs, the towering rong houses, bewitching by the aroma of coffee. SH Premium Lounge Buon Ma Thuot lend a hand to bring, bringing these narratives closer to every traveler.

Tarrying here for a while, lean back and immerse in the spirit of the highlands - the serenity, the strength, and the undying vibrancy of this land. Every trip to this lounge is an opportunity to reflect, to fall in love with the sun-kissed Central Highlands, and to let its epic tales accompany you on your journey. Because the Central Highlands is not just a destination - it’s a place to remember, to cherish, and to carry within your heart.