SH Airport Lounge: A Journey of Sincere Dedication

“Service from the Heart” – More Than a Motto, a Philosophy
At SH Airport Lounge, “Service from the Heart” is not just a slogan—it is a guiding philosophy infused with Vietnam's rich cultural essence

“Service from the Heart” – Where Culture is at the Core
Did you know that each SH Airport Lounge tells its own unique story? SH Premium Ha Noi embodies the refined elegance of the thousand-year-old capital, while SH Premium Lounge Phu Bai reflects the imperial grandeur of Hue with its vibrant enamel patterns. Inspired by the distinctive cultural beauty of each region across Vietnam, SH Airport Lounge endeavor to ensure that every guest stepping into a lounge feels a sense of comfort and belonging.
More than just a location of service, SH Airport Lounge is a cultural narrative brought to life. It is where tradition meets modernity, where the team proudly extends a warm welcome while introducing Vietnamese heritage to international travellers. The seamless blend of premium service and cultural authenticity epitomizes the philosophy of “Service from the Heart,” in which every detail reflects meticulous care and a deep commitment to preserving the nation’s heritage.

Honouring Vietnamese Culture in Every Detail
What sets SH Airport Lounge apart is its artful incorporation of local culture into every aspect of its design. Each lounge is like a living book, narrating stories from different regions of Vietnam. Every element paints a rich and emotive cultural tapestry, from the refreshing sea breeze of Quy Nhon and the rustic charm of the Central Highlands to the subtle fragrance reminiscent of the northern rice fields.
The most vivid expression of local heritage is seen in the interior of each lounge. Every space has a distinctive colour palette, décor, and motif arrangement. Step into the Hanoi lounge, and you will immediately recognize the iconic Long Bien Bridge—a silent witness to both wartime resilience and peacetime prosperity. Meanwhile, the Vinh lounge, adorned with soft hues of pink, white, and green, evokes memories of Sen Village—the birthplace of President Ho Chi Minh.
Beyond architecture, the cuisine at SH Airport Lounge serves as a gateway to Vietnamese culture. Food is the soul of a nation, and every dish here is a tribute to authentic local flavours. The fragrant stick rice of the Northwest, the richly glazed caramelized shrimp of the Mekong Delta—each dish is a culinary delight and a heartfelt homage to Vietnam’s enduring cultural heritage.
SH Airport Lounge’s finest “cultural ambassadors” are none other than its professional and dedicated staff. Dressed in elegant Ao Dai, always greeting guests with a warm smile, they embody the diligence and hospitality that define the Vietnamese moral. With every interaction, they honour Vietnam’s cultural identity and uphold the corporate ethos of a luxury airport lounge brand that continues to grow and thrive.