Formal Announcement: NBAS Introduces the Rebranded SH Airport Lounge

Dear Valued Partners and Customers,

Noi Bai Aviation Services Joint Stock Company (NBAS) is pleased to officially announce the change of our logo and the launch of a new brand identity for all business lounges directly operated by us nationwide, effective from April 1, 2025. In this new phase of development, NBAS is proud to introduce the transition from the SÔNG HỒNG BUSINESS LOUNGE brand to the new SH AIRPORT LOUNGE brand, which promises a more consistent, modern, and professional identity.

A key feature of this evolution is the novel SH Airport Lounge logo, which integrates two primary components: a symbolic representation and the brand denomination. Specifically, the symbolic element is a stylized rendition of the letter "S" centrally positioned and flanked by straight, vertical lines, collectively forming a symmetrical hexagonal emblem.

The apex of the "S" culminates in the pointed extremity of the hexagon, exhibiting an upward trajectory that signifies advancement, robustness, and preparedness for forthcoming journeys. Furthermore, the hexagon is widely recognized for its symbolic association with endurance and stability, cohesion, harmony, and equilibrium. The designation “SH Airport Lounge” is presented horizontally beneath the hexagonal insignia. The meticulously selected typeface strikes a harmonious balance between classic and modern aesthetics (serif transitional), complemented by a principal brown hue transitioning into a refined golden bronze gradient. This synthesis engenders an overarching impression of credibility, professionalism, sophistication, yet contemporary finesse.

Consequently, the alteration to the SH Airport Lounge brand logo is as follows:

The nomenclature of the SH Airport Lounge premium lounge network will be adjusted as follows:

This brand identity transformation not only revitalizes our visual presentation but also underscores NBAS's strategic foresight and unwavering commitment to the continuous enhancement of service standards. Our aspiration is to cultivate SH Airport Lounge into a distinguished brand, renowned for its professionalism, providing comfortable and convenient havens, and delivering exceptional experiences that elevate the overall travel experience for all passengers.

The new brand identity system has been implemented uniformly and will automatically apply to all contracts, official documents, online platforms, service offerings, communication channels, and other pertinent content.

NBAS is confident that this rejuvenation will signify a robust phase of growth for SH Airport Lounge. We extend our sincere gratitude for the enduring trust, collaboration, and support extended by our esteemed Partners and Valued Customers throughout the preceding period.

Yours sincerely,

SH Airport Lounge Brand Launch TVC: Watch here